Attend the 2019 Annual GMAPCC Meeting
Thursday February 14, 2019
7:30 a.m. – 11:00 a.m.
Zor Temple, 575 Zor Shrine Pl, Madison, WI 53719
Special Guest Speaker
Director, Corporate Reporting, USPS presents
Informed Visibility for Mail Users.
Informed Visibility (IV) has arrived. The United States Postal Service is connecting digital intelligence with the physical world – expanding mail visibility by providing comprehensive, data-driven, near real-time information to the mailing industry. IV can add tremendous value to your business by giving you greater insight into where, when, and how your mailings travel through the mailstream. This gives you the ability to plan and coordinate the various components of your marking campaign.
Steve Dearing provided the direction and oversight for the development of Informed Visibility. He has been involved in incorporating new technologies into the operation of USPS that make mail an effective marketing tool. Steve is an original member of the Intelligent Mail organization and has continued to help develop programs that successfully stream-line addressing and improve barcode quality which result in operational and cost savings for both the Postal Service and mailers.
Come hear the expert explain how IV gives you near real time visibility that you can use to enhance your multi-channel marketing campaign and produce positive results.
GMAPCC member Brian Euclide of TEC Mailing Solutions, LLC will also speak on the practical effect for users - What they can expect to see and find useful when using the program
COST: $25.00 includes breakfast. $10.00 for new members and first time attendees. Register a group of 8 people and get a TABLE for $120.00