From AI to the NFL: The 2025 PCC Day Brings
Fresh Perspectives to the Mail Industry
In preparation for the 2025 Greater Madison Area PCC Day, the Madison planning committee held several virtual meetings to identify a speaker who would complement the event’s agenda. A variety of options were considered—from motivational speakers to university mailroom professionals who could provide insight into large-scale mail operations. The turning point came when La Verne Morgan-Hill, Postal Co-Chair and Manager of Customer Relations for the Wisconsin District, engaged her Business Service Network Representatives for speaker suggestions, which significantly shaped the final lineup.
The program featured an outstanding roster of speakers. Ms. Wanda Prater, District Manager, opened with a powerful address commemorating the 250th anniversary of the USPS and honoring the strong partnerships with our customers. Mr. Dale Kennedy, Director of Product Classification, followed with an insightful presentation on the future direction of the Postal Service. After a brief intermission, Kevin Goss, Vice President of Postal Affairs and Enterprise Solutions at Postal Source, delivered a compelling session on AI in the mailroom—previously presented at the National Postal Forum. We then introduced a new short-format presentation style, beginning with Ben Wolfgram, co-founder of a specialty glassware company, who discussed how USPS Ground Advantage has benefited his business. Concluding the event, Danielle Downing, Postmaster of Two Rivers, shared her experience coordinating a passport fair in collaboration with the Green Bay Packers, including an interactive trivia game with official Packers prizes, courtesy of the #PackersGiveBack program.
Held on August 27th—just 20 days after our 13th Annual Golf Outing—the event took place at the American Family Insurance auditorium, generously provided by our Gold Level Sponsor. With 38 industry members and 9 postal employees in attendance, the event received overwhelmingly positive feedback. The success of this new format and the inclusion of industry-led presentations reflect our continued commitment to innovation, collaboration, and education.
If you missed it, we encourage you to join us next year—PCC Day continues to be an excellent opportunity to learn, connect, and be inspired.

Save the Date!!!
The National Postal Forum is coming to Indianapolis June 2 - 5, 2024
The NPF is the premier Mailing and Shipping Conference where USPS innovation and Industry expertise meet. NPF 2024 is sure to be the best ever so don't miss out. Early registration begins in November 2023. Visit npf.org for complete details!
The Greater Madison Area Postal Customer Council is excited to announce that we will be holding our annual PCC Day event on Thursday, September 21st!
Mark your calendars and get ready for what is sure to be a great day of networking and information sharing with your colleagues in the mailing, shipping, and printing industries! Our schedule is nearly finalized with informative presentations coming from industry experts as well as USPS leadership from both the local and national level. This is the most important GMAPCC event of the year and you will not want to miss it. GMAPCC membership is continuing to grow and you can help by inviting your business friends and co-workers to come to PCC Day!
The beautiful American Family Insurance Headquarters in Madison is once again our host for our PCC Day gathering. There will be refreshments provided throughout the day and a midday lunch. The price for this year's event is $40. A complete agenda and speaker list will be posted soon!
Congratulations to Jeff Braaksma, USPS Customer Relations Coordinator - Wisconsin District and GMAPCC Postal Administrator for winning the PCC Postal Member of the Year Silver Award. USPS Postmaster General Louis DeJoy presented Braaksma with the award at a ceremony at USPS Headquarters in Washington D.C. on June 20, 2023.

The Greater Madison Area PCC kicked off it's 40th Anniversary year in grand fashion with a successful Annual Meeting and Breakfst event at the Olbrich Botanical Gardens in Madison on Thursday, February 9, 2023.
The event was attended by nearly 70 GMAPCC members and other special guests despite a major winter storm moving through the area. Everyone was treated to an excellent breakfast buffet and some great information from our three presenters. USPS Wisconsin District Manager, Jeff Drake spoke about the USPS's "Delivering for America" plan and the service improvements that are being realized as the plan progresses. Jim Toth from 6AM Marketing gave a presentation on being creative with Direct Mail Marketing campaigns, and Mike Filipski spoke about the Business Customer Gateway and Small Business Tools. The GMAPCC also handed out their local PCC awards for the Industry Person of the Year - Kari Ripp-Rosenstiel of Colony Brands; the Postal Person of the Year - Jeff Braaksma, the GMAPCC administrator and USPS Customer Relations Coordinator in Madison; and the Industry of the Year - Colony Brands.
Special thanks to Industry members and USPS leadership from the Green Bay and Milwaukee areas who attended the meeting, and to Da Sheik Woodard, USPS Customer Outreach Specialist from Washington D.C. who gathered video and interviews from attendees to be used at the National Postal Forum (NPF) in Charlotte N.C. in May 2023.

The PCC is a postal-sponsored organization. The mission of the PCC Program is to: